At Element of Choice we’re proud to be the kind of company that attracts the best, brightest, and most dedicated talent, the result of making a profoundly positive difference every day.

We’re working on delivering information on branding, health, wellness and nutrition.  Part of a healthy lifestyle includes knowing how to dose.  How much of each nutrient is needed to achieve a wellness goal?  Stay tuned for more information and remember to always


We take our values seriously. They are our guiding principles, define our culture and are the foundation of what makes us successful:


We build a culture of trust where every team member trusts one another and can be genuinely vulnerable with each other

Clear goals

The team is guided by clear and active goals, with specific agreements around decisions


Team members hold one another accountable to commitments and behaviors. There’s a collective sense of ownership for every goal


We’re all focused on team number one. We place the collective priorities and needs of the larger organization ahead of individual and departments’ needs. We succeed together, we fail together. We are teamwork

Conflict Management

Team members regularly engage in productive, unfiltered conflict around important issues

Ana Hory


Ana is passionate about creating products that deliver on consumers’ needs before they know they have them and in new markets where limited information is available. Prior to Element of Choice, she led a business unit at Belkin International, responsible for creating award winning tablet keyboards, particularly the Ultimate Pro Keyboard, which was chosen one of ‘The Best Products of 2015 – PC Magazine’, by understanding consumer behavior and by inspiring the team to deliver a seamless experience, no matter what. She has over 15 years of product, brand and business building experience, with a M.B.A. from the Anderson School at UCLA.

Dawn Tudor

Head of Sales

An award-winning marketing executive and business leader, Dawn made the leap to Element of Choice in 2017. After directing wellness industry titan Organa Brand’s marketing efforts, she moved to Oregon to help launch this brand from the ground up.

Drawing on her success in the music industry, working with artists from Andrea Bocelli to Jay Z, she carries a deep skill set in her briefcase. Tudor’s notable achievements include founding the Partnership Marketing division of Universal Music Group. Negotiating multimillion dollar alliances between brands and bands prepared her well for this journey into uncharted waters and endless possibilities.


Valerian Root Dosage for Anxiety and Sleep

Valerian Root Dosage for Anxiety and Sleep

If you’ve experienced anxiety or have trouble sleeping, you’ve probably thought about trying an herbal remedy for relief. Valerian root is a common ingredient sold in dietary supplements. It claims to cure insomnia and nervous tension caused by anxiety. Valerian has...

Branding in the Age of Social Media

Branding in the Age of Social Media

In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding. They hired creative agencies and armies of technologists to insert brands throughout the digital universe. Viral, buzz, memes, stickiness, and form factor became the lingua franca of branding. But despite all the hoopla, such efforts have had very little payoff.
Original article published at Harvard Business Review by Douglas Holt on March 2016: